BIG IDEAS MAN

Even as a child The AD Man was always exploring new and innovative ways to express often ordinary and clichéd ideas. After more than 30 years in the advertising game, he is bound to have a Big Idea for your brand communications.

DESIGN MASTER

More than just Graphic Design. The AD Man's design talents lie way beyond simple graphics and logos. Schooled in Visual Communications Design he is a multi-disciplined design master. Some clients refer to him as their personal design super-hero.

IMAGE CREATOR

Image Is Everything! Pictures communicate thousands of times faster than words so communicating better is simply a matter of creating great pictures, right? Right! You just need the right SuperHero on the job creating those images.

CRIME FIGHTER

By night, just like any other superhero, dressed in a bullet proof body suit with purple cape and knee high boots, he endeavours to keep the streets of our fair city safe! By day he transforms into the true champion of advertising and design you know so well!

HOW THE AD MAN WORKS

There is method in the madness that is advertising and design.It's a simple process really.

STEP ONE: CREATE

Ageuably the most important step but one which many designers today forget.
Not in front of a screen, but in a quiet space. The AD Man breaks out the pen/pencil and paper and let's his mind create.

STEP TWO: DESIGN

Often part of step one, 'designing on paper' again leads The AD Man to better looking and better functioning communications.
Only when the bones of the design are present does he use his computer to refine and finalise his designs.

STEP THREE: PRODUCE

Once the final designs/communications are ready to go into production The AD Man calls upon a crack team of superhero producers to bring them all to life.
Overseeing production is paramount to The AD Man so everything produced is of the highest standards.
The AD Man also loves finding new and innovative production methods.

Having started in the advertising industry well before computers landed on everyones desk, The AD Man played a vital part in many teams, creating award-winning communications.

In the latter part of last century and onward through the beginning of this, the 21st century, he has learned from a raft of professionals in many fields.
From Art Directing photographers and film & video producers, to being a hands-on 'wax & paper' finished artist, to writing awarded headlines and short copy, he has acquired a depth of knowledge and skills not found in many creatives today.

Always hungry for more skills and knowledge, he continually up-skills to meet the demands of his clients and colleagues alike.